Wednesday, September 24, 2008

Campaign research

After looking at a lot of advertising and environmental campaigns, I picked out a few that seemed to address the issues simply and successfully. They all talk about related environmental subjects and I think are good inspirations for my project.

This Global Environment Centre poster is about the consequences of wasting energy. I like the idea, the illustration style and the way they positioned it in a place that directly connects it to the environment.



This is WWF campaign about saving trees. I think it is very successful and creative.




This is GFEP campaign that makes us have a strong reaction to what is being shown. Very effective.



1 comment:

Emma Frischmuth said...

omg! this caught my attention even from the small image. It definitely makes you look twice... and then away in disgust!